Why is the Starbucks Mobile Payments App So Successful?

DAY3

This week we spent some time to understand the following:

• the resource-based view theory and its application to interpret value creation by IT;
• the different dimensions involved to define IT generated resources;
• the empirical evidence on how IT can support value creation in tourism and hospitality;
• the scale of measurement for IT-based value;
• the methods hotels can use to create value;
• the approach to evaluating IT-based value creation;
• the whole process of value creation through IT in a hotel; and
• the continuous application of IT in the future operation in tourism and hospitality.

IT has different aspects. 

The resource based view Theory

1.资源的异质性

2.资源的不可流动性

The VRIO

• 基于资源的视图理论及其在IT创造价值中的应用；
• 定义IT生成的资源涉及的不同维度；
• 有关IT如何支持旅游业和酒店业价值创造的经验证据；
• 基于IT的价值的衡量规模；
• 酒店可以用来创造价值的方法；
• 评估基于IT的价值创造的方法；
• 通过酒店中的IT创造价值的整个过程；和
• IT在旅游和酒店业未来运营中的持续应用。