cultivate marketing research 

 The identified barriers to reducing or eliminating the erosion of a competitive advantage are:

1) IT resource barriers

2) complementary resource barriers

3) IT-project barriers

4) preemption barriers

It suggests that IT initiatives do not necessarily result in increased revenues or productivity.

1. Previous literature on DMO websites does not address the complexities created by an increase in functionality and the growing need to support multi-device use.
2. The model of TOE has been adopted to understand various IT adoptions, however, it might not capture organizational realities.
3. The practical value of the research lies in revealing the intricate nature of innovation processes in DMOs, and it is practical for offering strategic innovation advice and fostering innovation in the tourism industry.

raise question：

1. What is the current adoption of hotel IT applications and EDI or interface links in Hong Kong?

2. What are the factors that influence the level of EDI adoption among Hong Kong hotels?

3. What have been the main changes in hotel IT departments over the past decade?

Importance of organizational readiness to support required IT changes.

1. There is a lack of research investigating cross-national insights on the adoption of online hotel reviews.
2. Country-specific dimensions have noteworthy differences in determining consumers’ attitudes and intentions towards the online hotel review.
3. The US market is relatively mature compared to Singapore in terms of Internet usage. 
4. Hedonic value is an important determinant of consumer attitudes towards using online reviews.

Design Science in Tourism is an emerging research framework.

tourism design system, there are six key components that help to create tourism experience, namely themes, stories, atmospherics, affordance, co-creation, and technology.

tourism design

Fesenmaier, D.R., and Xiang, Z. (2017). Introduction to Tourism Design and Design Science in Tourism. In D.R. Fesenmaier and Z. Xiang (Ed.), Design Science in Tourism: Foundations of Destination Management. Tourism on the Verge (pp. 3-16). Switzerland: Springer Nature. 

Tussyadiah, I. P., & Zach. F. (2012). The role of geo-based technology in place experiences. Annals of Tourism Research, 39(2), 780-800.