1. Previous literature on DMO websites does not address the complexities created by an increase in functionality and the growing need to support multi-device use.
2. The model of TOE has been adopted to understand various IT adoptions, however, it might not capture organizational realities.
3. The practical value of the research lies in revealing the intricate nature of innovation processes in DMOs, and it is practical for offering strategic innovation advice and fostering innovation in the tourism industry.

raise question：

1. What is the current adoption of hotel IT applications and EDI or interface links in Hong Kong?

2. What are the factors that influence the level of EDI adoption among Hong Kong hotels?

3. What have been the main changes in hotel IT departments over the past decade?

Importance of organizational readiness to support required IT changes.

1. There is a lack of research investigating cross-national insights on the adoption of online hotel reviews.
2. Country-specific dimensions have noteworthy differences in determining consumers’ attitudes and intentions towards the online hotel review.
3. The US market is relatively mature compared to Singapore in terms of Internet usage. 
4. Hedonic value is an important determinant of consumer attitudes towards using online reviews.

Design Science in Tourism is an emerging research framework.

tourism design system, there are six key components that help to create tourism experience, namely themes, stories, atmospherics, affordance, co-creation, and technology.

Day 4:

• how the mobile technology, social media, and business innovation have developed;
• understanding mobile technology and social media from a technology affordance perspective;
• the trends of mobile technology and social media based innovations;
• the importance of technology affordances; 
• how to develop social media affordances and enable customer engagement.

研究趋势：消费者行为领域、新型商业模式（例：住宿和交通的点对点模式）、人工智能（IBM_waston:旅游资讯搜索领域、旅游体验的虚拟现实和交互技术）、机器人和旅行自动化

1、解决研究动机

2、基础研究（理论、行业）

社会媒体：社会群体、社会出版、社交娱乐、社会化商业

科技承担理论

tourism design

Fesenmaier, D.R., and Xiang, Z. (2017). Introduction to Tourism Design and Design Science in Tourism. In D.R. Fesenmaier and Z. Xiang (Ed.), Design Science in Tourism: Foundations of Destination Management. Tourism on the Verge (pp. 3-16). Switzerland: Springer Nature. 

Tussyadiah, I. P., & Zach. F. (2012). The role of geo-based technology in place experiences. Annals of Tourism Research, 39(2), 780-800.

• 记住数字广告的概念及其策略；
• 了解数字广告为何重要以及如何制定数字广告计划；
• 分析搜索广告和展示广告的异同；
• 比较和评估酒店业中的各种数字广告应用程序；
• 通过某些平台和系统创建搜索广告和展示广告

• 移动技术，社交媒体和业务创新如何发展；
• 从技术能力角度了解移动技术和社交媒体；
• 移动技术和基于社交媒体的创新趋势；
• 技术能力的重要性； 
• 如何开发社交媒体功能并促进客户参与。

It mainly tells Lili's biography, her experiences in school and some of her achievements, which is our model and worth learning.
 

DAY3

This week we spent some time to understand the following:

• the resource-based view theory and its application to interpret value creation by IT;
• the different dimensions involved to define IT generated resources;
• the empirical evidence on how IT can support value creation in tourism and hospitality;
• the scale of measurement for IT-based value;
• the methods hotels can use to create value;
• the approach to evaluating IT-based value creation;
• the whole process of value creation through IT in a hotel; and
• the continuous application of IT in the future operation in tourism and hospitality.

Today we spent some time to understand the following:

• the notion of technology from the perspectives of objects, knowledge, activities, process, and system;
• the theoretical foundations of technology adoption;
• the adaptive structuration theory and the unified theory of acceptance and use of technology (UTAUT);
• the factors influencing technology adoption;
• the innovation process and different groups of technology adopters;
• the technology adoption life cycle;
• possible factors of non-adoption; and
• Internet applications in the hospitality and tourism industry.

constraints 约束

concerts音乐会

organizational innovation process组织创新过程

technologies

innovator

dropbox-technology

IT has different aspects.