Giuliano Noci is the Vice Rector for China at Politecnico di Milano and Full Professor at Politecnico di Milano, Department of Economics, Management and Industrial Engineering. On behalf of Italian Ministry of Transportation and Infrastructure he is in charge of developing Sino Italian business opportunities on the field of transportation across the Silk Road.

He is an expert in business strategies and marketing. Over the last 15 years, his studies have been devoted to the analysis of the impact of ICTs on marketing and branding strategies in a global world. He paid a specific attention to the following topics: design and management of valuable experiences for the end-market and Marketing 2.0. He chairs Research Labs aimed at investigating changes taking place in the relationship between a company and its market and public institutions and their target audience. Accordingly, he is the scientific director of the following research Labs: Multichannel Marketing, Internet Media, Omnichannel Customer Experience and e-Government and Political Web Reputation.
He is the author of several books and articles, published in international scientific journals, some of which have been awarded as the best essays of the year.
He is commentator of TG1 (RAI), TG2 (RAI), RaiNews24 (RAI), SkyTg24, Bloomberg TV, France Press, Corriere della Sera, Il Sole 24 Ore, Radio24 and Class CNBC.